Newsletters Cost-Effective way of Marketing your services
Newsletters are a very useful business tool and perhaps one of the most underutilized ways to cross sell your other products to your existing clients.
Newsletters can be used to educate clients on other products and services that you have that they might need. In the insurance and real estate industries, there is a variety of products available; products that your clients could benefit from having, but they may not know that they exist. As an advisor, you want to make sure that the needs of your clients are met fully and a newsletter is a great way for you to educate them on other products that you offer.
If clients are not aware that your services and products exist and you offer them then they will not ask about it or buy that product from you! but as an advisor, you can make them aware of the other products that they should look into. By using a newsletter to make them aware of not only what other products you have available, but to tell them why they need it, then you are increasing your chances of rounding out that client through cross sells. Your customers do not just want to know what is available, they want to know what it can do for them, and that is where the newsletter comes in handy. By providing real-life examples, you can educate them on what each product is and why it is a good product for them to purchase.
For example, if you have a client that has life insurance but they also own a house, they could benefit from mortgage insurance. Regular newsletters will increase your sales and your retention both and it will keep your clients happy. Clients who are well taken care of will refer more business your way, and that is another added bonus to sending out newsletters.
You can spotlight a different product in each newsletter. Explain what the product is, how it works, what it does, and why it is a good product to have. Use the newsletter to pique their interest in what else you have to offer.
To save on costs newsletters can be sent through email, meaning that you will be spending very little money but will see very big returns, making newsletters a cost-effective marketing tool. You can deliver targeted marketing information to your clients, advising them on other products that you have available. This is a no-pressure way to upsell and cross sell products to your clients.
Do not pass up on chances to upsell and cross sell to your clients, use your website and newsletters to your advantage. An educated client is a happy client, and happy clients are long-term clients.