Recognizing the Potential of the Internet and Utilizing It
Everybody knows how to use the internet. The word Google has become an everyday word; in fact, it is commonly used as a verb, which shows how common the website is. We can access the internet on our smart phones and other portable devices; we are never more than a fingertip tap away from the internet. However, are you using the internet to your advantage? You might use online banking, email; you might even have a website but ARE you really using the internet to its full potential?
Chances are, probably not. As a business owner, you should be utilizing the internet as much as you can. If you are not, you are losing money and that is a guarantee. The internet is widely accessible; it is the first resource many people go to for information. If you are not putting your own information out there, you are missing out on potential clients.
As an adviser, your role is to help people. People and businesses who need advice seek out your services because they need your expertise. Now, for people who do not have an adviser, when they need financial, insurance, mortgage or accounting advice, they typically turn to the internet for advice.
Savvy advisers know that the bigger their web presence is, the better the chances of their information coming up as a Google search inquiry result. You may think that having a website is good enough, but that is not that case! The internet is constantly changing. Other sites are being created, blog content is being added daily; the internet is far from being static.
Build up your web presence to increase your internet potential. When people use a search engine to look up advice about getting the best mortgage or to find out more about liability insurance, you want your results to be featured. You want to draw new people to your website.
In order to draw people to your website, you need to have a reason for them to be there. When people are looking for answers, make sure that your website provides some! A blog is the best way to draw people to your sites. Search engines love blogs. Correction, they love active blogs. Give the people what they want, some help and guidance to some of the most common questions out there.
Provide informative content that will enlighten them and show why they should use your services. Turn visitors into potential clients by allowing them to opt into newsletters that you can send out. The more active your website and your blog are, the better the chances of it showing up in search results.
You might have a website, but do you promote it? Do you have a LinkedIn page, a Twitter account, a Facebook page or even Google +? Social media is the best way to promote your products and services because you are reaching potential new clients with every post.
Think about it, every time you update your blog or post a new article on your website you can announce it on your social media sites. Social media is meant to be shared, and your followers and friends will do just that. Additionally, when they comment or interact with you, their friends can see that.
Make good use of your social media sites and do not let them go stagnant. Interaction is good so encourage your followers to interact with you. You will find that many are eager to do so. When you link up your website, blog, and social media pages, you will be ensuring that more people can reach you and see your content.
Although the Yellow Pages may be a thing of the past, it still exists online. Make sure that you list your business with the online directors so that people searching for an advisor in your area, can find you easily! You especially want to be listed with Google Local to ensure that your business pops up when people in your area do a Google search for your type of business.
The internet is a wonderful tool to promote your business. You need to fully utilize the internet in order to bring in new clients. By building up a web presence and integrating social media, you will be realizing the full potential of the internet, helping your business continue to grow.
