5 Must Have Tools for a Financial Website

Want to know how to make your financial website an instant attention grabber?

The popularity of your website is solely dependent on the helpful tools and interactive features you add on your website! Users are getting more and more tech savvy with each passing day, and no one wants to land on a website with just a block of boring content and complicated navigation. Being simple and creative at the same time is what you are looking for – and you can achieve that wow factor without exceeding your budget!

Here are a few top rated tools and features that will make your financial website stand out in the web world. Check them out:

Financial Calculators

People with financial problems often look for quick and proven results. Financial calculators are therefore one of the most valuable features that you can include on your website as they provide customized results specific for the user’s unique needs. There is a vast array of financial calculators available that provide one touch answers for calculating mortgages, monthly installments and much more. Add helpful calculators that pertain to your area of work and strategically place them on your website for instantly visibility.

Interactive Multimedia

It goes without saying that financial topics are mostly too boring and complicated to understand. Writing paragraphs and paragraphs of dry text can result in lapse in attention of the reader, which decreases the usability and appeal of your website. To cancel this effect, use of interactive graphics and videos etc. is a smart choice, as they can liven up the entire feel of your website and act as a useful marketing tool. You can also add call to action messages in the form of videos and images and as these are more noticeable and user-friendly, they can increase your sales to a large extent.

Creative SEO

Keyword-stuffed content can turn off the reader and make them leave your website after reading just a few lines. There are certain creative approaches to SEO that serve the purpose of bringing traffic and increasing rankings without affecting the integrity of your website and should be utilized for making your marketing approach all the more successful and targeted.

Social Media Connectivity

Social websites such as Facebook and Twitter are some of the most powerful mediums to advertise and promote your services and interact with potential clients at a more personal level. Adding social media buttons to your website is therefore an absolute must and will bring an instant uplift to your marketing and branding strategy.

Official Data and Research Figures

To enhance the authenticity of your website and provide current and informative data to public, it is a good idea to include research and survey results, official publications and statistics on your website.  Going through this data will make it easier for the user to collect the information that they are looking for and this will also prove to be a positive boost for your brand.

Building a customer-centric, updated and lively financial website will strengthen your position in the web circles and gave you an edge over your competition. Internet marketing is considered the most effective way of building a strong client base, so start working on your website to make it a resounding success today!