Importance of having a website for advisers

 In advisors, websites

Do you want to attract more potential clients to your website? There are many professional advisers in the finance and insurance industry that are already utilizing the power of Internet to attract and retain new clients. Have you stayed up all night wondering how to compete with those and gain new clients without having to overwork yourself? Well, if you always thought sales was by cold calling and talking and trying to convince them over the phone or one on one, I hate to tell you that you are wrong. Now days clients are far more educated than before they search, read and learn before they decide on buying something and that could be anything.

Imagine yourself sitting at your desk and then phone rings. You pick up the phone and find out that a visitor has visited your site and has read articles on your website about Term Insurance and has already educated himself. He is highly excited and wants to meet you. He claims he has found your website very informative and wants to learn more. Well, you have empowered your visitor or potential client  because he can now ask you educated questions at the same time you spend less time selling and more of learning what he needs.

Learning to use the Internet has been the top priority of some of the most successful advisers out there and rightfully so. It is the website that exhibits your image in the industry. We often forget that the vast Internet world is more like a platform to connect possible clients. It is your website that not only creates your reputation online but also establishes your presence among the big web community. With most people using computer devices from Laptop to desktop and mobile devices on the go to search for Advisors or even brokers, a website plays the pivotal role to bridge the gap between buyers and sellers. It ensures that consumers find a place where they can reach out to you and obtain the correct information.

Long gone are the days when we could put up just a single static webpage and await for clients to roll in. These days’ consumers are educated and alert. They know what they look for in advisers. The key aim is to create a website that attracts clients through design, style and most importantly content meant just for them. You could be creating high end websites however the interface is incomplete without suitable information. The design part also requires a special mention since visitors should be provided with user friendly interfaces that they can browse through easily.

Beside having an informative website where there is enough information to learn to ask the right question, advisers need to be in constant communication with their past clients making sure that the Birthday e-card is sent on their Birthday. Sending a Birthday card is a very special touch that your client will not only appreciate but also will not forget.  Sending that monthly newsletter is never a bad thing for those to learn more about your new products or new government rules and regulations, it is actually advisable to do so.

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